The weeks preceding the annual Chinese Moon Festival, falling on October 1st this year, have traditionally seen an uptick in fine wine buying demand from Asia: from Mouton 2008 featuring a moon label through to wines that pair well with mooncakes. Although 2020 has been full of changes and breaks with tradition (with Asia being first to introduce and end a Covid-19 lockdown), fine wine demand from the continent has been steady.

Bordeaux, a region with a strong following globally but particularly amongst Chinese buyers, continues to dominate – Lafite Rothschild and Mouton Rothschild remain firm favourites.

But as the market has continued to diversify, wine merchants in Asia have been increasingly embracing wines from Italy, Champagne, and the Rest of the World (which hit a record market share in August this year), with Sassicaia, Opus One and Cristal making an appearance in the top twenty.

Top trade wines in Asia (by value)year-to-date

When it comes to trade by volume, white Burgundy, Châteauneuf-du-Pape and Brunello di Montalcino all feature amongst the most active wines. Buyers have plenty of opportunities (£45m of LIVE offers to be exact) and fine wine regions to choose from.

Along with a comprehensive database of real-time transaction prices, Liv-ex offers access to £70m worth of wine and the ability to buy and sell with 475+ other wine businesses worldwide. We also organise payment and delivery through our storage, transportation, and support services.